Pick the model that matches your funnel.
Four ways to buy, one principle behind all of them: the event clears before the invoice does.
Cost per install
Settles on
A verified, attributed install
Suits
Apps that need volume at the top of the funnel and already know their install-to-value ratio.
What we need from you
A target CPI per market and your day-7 retention benchmark.
Cost per action
Settles on
A specific in-app event you nominate
Suits
Deep funnels where the install means little on its own — a deposit, a subscription, a completed booking.
What we need from you
The event name as your attribution partner records it, and the payout you can afford for it.
Cost per lead
Settles on
A qualified registration or sign-up
Suits
Products where the sale happens later or off-app, and a validated lead is the real unit of progress.
What we need from you
Your qualification rule, so we agree in advance what counts as a lead and what does not.
Cost per sale
Settles on
A cleared transaction
Suits
E-commerce and any model where revenue is recorded at the moment of purchase.
What we need from you
Your revenue share or flat payout, and the refund window after which a sale is final.
Commercial terms
Agreed before the first impression.
Attribution window
7-day click, 1-day view by default — set to whatever your attribution partner is already configured for.
Postbacks
Server-to-server, real time, into your own MMP account. You own the data and the audit trail.
Fraud filter
Pre-bid and post-install screening. Rejected events are removed before billing, not credited back later.
The principle
Whichever model you pick, the event clears before the invoice does. If the traffic did not produce what we agreed to be paid for, it does not appear on the bill and we do not ask you to take our word for it.
Start on a test budget. Scale on the numbers.
Send us your target cost per event and the actions that matter. We’ll run a pilot against your attribution partner and scale only what clears.