Built by people who ran the campaigns.
We started Bid Rally because we spent years on the other side of these invoices, and knew what the reporting was hiding.
Why we exist
We got tired of reporting that explained nothing.
Bid Rally was started by people who spent years buying media on the client side — approving invoices for traffic nobody could fully account for, and asking questions that partners answered with a blended average.
The pattern was always the same. A campaign performed well for a month. Then a source was quietly resold or flooded with incentivised traffic, the cohort quality collapsed, and the blended number moved slowly enough that nobody noticed for another six weeks. By the time it was obvious, the budget was gone.
So we built the agency we wanted to hire: outcome pricing, source-level transparency, fraud rejected before billing rather than credited back after, and every number reconciled against the client’s own attribution platform.
How we work
Four things we will not trade away.
The install is not the point
We would rather deliver a third of the volume at a retention rate you can build a business on. Any network can find you cheap installs; almost none will tell you which of them were worthless.
Bad news travels fast
If a market stops working or a source turns, you hear it from us in that week’s note — before it shows up in your own reporting and you have to come asking.
Your data, your record
Everything reconciles against your attribution platform. We do not ask clients to accept our dashboard as the source of truth, because we would not accept someone else’s.
Small tests before big promises
We would rather prove a model on a modest budget than win a large one on a forecast. It is a slower way to grow and a much better way to keep clients.
The company
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Start on a test budget. Scale on the numbers.
Send us your target cost per event and the actions that matter. We’ll run a pilot against your attribution partner and scale only what clears.