Measured in the client’s own MMP.
Two campaigns, two pricing models, two very different funnels. Both scored by the client’s attribution platform, not by ours.
The problem
A digital bank was buying installs across Latin America at an acceptable cost per install, but only a small fraction of those users ever completed identity verification. The install number looked healthy; the funded-account number did not move.
What we changed
We moved the campaign off cost per install and onto cost per action, with the payable event set to a funded account rather than a registration. That reversed the incentive: sources that delivered cheap installs which never verified stopped earning, and we reallocated toward a smaller set of publishers whose users completed KYC.
The outcome
Funded accounts rose 2.5 times within thirty days across eight markets, on a budget that did not increase. Roughly a third of the original supply was cut during the first two weeks.
The problem
An operator was running a single set of studio-produced video creatives across every market. Cost per registration had been climbing for two quarters as the creative fatigued, and adding budget only accelerated the decline.
What we changed
We paired programmatic video buying with creator-generated content — twelve creators producing native, market-specific variants tested against the existing studio cut. Each market ran its own creative rotation rather than inheriting one global set, and everything went through the operator’s compliance review before launch.
The outcome
Cost per registration fell 40 per cent on a cost-per-lead model. Creator-led variants outperformed the studio original in every market except one, where the studio cut was retained.
How these were measured
Both results were recorded in the client’s own attribution platform, not in ours, and both compare against that client’s own prior performance rather than an industry benchmark. Client names are withheld under the terms of the relevant agreements — references can be arranged on request.
Start on a test budget. Scale on the numbers.
Send us your target cost per event and the actions that matter. We’ll run a pilot against your attribution partner and scale only what clears.