Where we run deepest.
Six categories where we already know the funnel, the events worth optimising to, and the sources that fake them.
Gaming
Casual, mid-core and hyper-casual, bought against tutorial completion and early monetisation rather than raw installs. Rewarded video and playables carry most of the volume.
Events we optimise to
Fintech
Neobanks, brokerages, lending and wallets. Long approval funnels mean the install is close to meaningless — we optimise to the funded account, and we expect to be judged on it.
Events we optimise to
E-commerce
Marketplaces, D2C and delivery. Cost per sale works cleanly here because revenue is recorded at purchase, and retargeting recovers abandoned baskets at a predictable rate.
Events we optimise to
iGaming
Casino, sportsbook and social. Heavily regulated, market by market — we run only where you hold a licence, and creative goes through your compliance review before it goes live.
Events we optimise to
Entertainment
Streaming, audio and content subscriptions. The battle is trial-to-paid conversion, so we buy against subscription starts and watch the cancellation curve, not the download count.
Events we optimise to
Utilities
Productivity, VPN, health and photo tools. Low intent at install and high sensitivity to incentivised traffic, which makes source vetting the whole game in this category.
Events we optimise to
Not on the list?
These are the categories where we already know the funnel and the sources that fake it. If yours is not here, tell us the event you need and we will say honestly whether we are the right partner for it.
Start on a test budget. Scale on the numbers.
Send us your target cost per event and the actions that matter. We’ll run a pilot against your attribution partner and scale only what clears.