Most ad spend is wasted quietly. We make it loud.
Three commitments that decide whether a performance partner is worth keeping — and how we hold ourselves to them.
Traffic quality first
A cheap install that never opens the app twice is not cheap.
Every media source is graded on day-7 retention and downstream event quality, not on how cheaply it delivers installs. Sources drift — a placement that produced good users last quarter can be resold, repackaged or flooded with incentivised traffic without warning. We re-score continuously, and sources that stop performing get cut rather than quietly rebilled to you inside a blended rate.
Fraud filtered both ways
Rejected before billing, not credited back afterwards.
Click spam, install hijacking, device farms and SDK spoofing are screened before the bid and again after the install, using click-to-install-time distribution, device fingerprinting and source-level anomaly detection. The difference that matters is timing: invalid traffic is rejected at our end, so it never reaches your invoice, never enters your cohort data, and never trains your own optimisation on users who do not exist.
We don’t mark our own homework
You pay against your attribution partner’s numbers, not ours.
Installs and in-app events fire server-to-server into your own AppsFlyer, Adjust, Singular, Kochava or Branch account. Reconciliation runs against that record, and every payable event can be traced back to a source and a timestamp you can inspect yourself. If our reporting and your MMP disagree, your MMP is right.
The difference in practice
What usually happens, and what we do instead.
Source transparency
Blended reporting, sub-publishers hidden behind an ID
Source-level breakdown you can act on
Fraud handling
Credited back next month, after it has skewed your data
Rejected pre-billing, never enters the cohort
Measurement
The network’s own dashboard is the source of truth
Your MMP is the source of truth
Underperformance
Absorbed into the average until you notice
Cut, and reported to you in writing
Start on a test budget. Scale on the numbers.
Send us your target cost per event and the actions that matter. We’ll run a pilot against your attribution partner and scale only what clears.